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Hoopstick rapes Woot and goes back for seconds

Today we’re reviewing HoopStick, a shopping site that’s basically a clone of Woot.com with few changes.

Unless you’ve been living under a rock for the past two years, you probably already know about the madly successful Woot.com and it’s one-deal-a-day formula.  Therefore I’ll just point out the differences..

  • Dynamic pricing, updates every 15 seconds with the latest price
  • No clever product descriptions, no budget to hire a writer yet
  • “Stick of the Day” (their fucktard name for the newest deal) goes up at 8am PST instead of midnight CST

Please excuse me while I exit my glass house to throw a few stones at a site that so blatantly rips off another.   The fonts are copied, the community forum looks exactly the same, and worst of all they even got themselves a monkey mascot the just like Woot (although Hoop’s is a bit more sexually threatening).

God only knows what the benefit is of having dynamic pricing over just giving us the lowest price off the bat.  With prices refreshed every 15 seconds, chances are you’re going to end up paying more for your item than you needed to most of the time.  I’d hate to be the loser that paid $40 a few hours ago for the same radio now selling for $26.

This might not be all so bad though, since Woot fans might find HoopStick worthy of a look on days when Woot itself is offering Roombas or Sansa MP3 players yet again.

The Good: Deal-a-Day formula is a proven winner. Might be worth a daily visit if they can put up good products for sale.

The Bad: Disturbingly blatant copy of Woot.  Dynamic pricing is gimmicky and off-putting.

TechCrunch Grade: C+

Forecast: The same half-dozen items are rotated in turn until their stock is sold out, then company folds and hoopstick.com domain parked with PPC ads within 12 months.

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